What does the future of marketing look like in manufacturing?
By Rowan Easter-Robinson
Marketing isn’t what it used to be for manufacturers — and Mitsubishi Materials UK is proving just that!
After decades of “old school” brochures and hard copies, they’re now going all-in on AI, social media, and paperless solutions to amplify their brand, boost sustainability, and show customers it’s about solutions, not just products.
In this conversation with MTDCNC’s Chloe Reeve, Melanie Drayton shares her 32-year journey at Mitsubishi Materials UK and their focus on innovation, recycling, and customer-first marketing. The message is clear: the future is bigger, bolder, and digital!
