Introducing GROW: A Full-Funnel Marketing Solutions Provider!

Gardner Business Media (GBM), long recognized as a leader in delivering trusted media and marketing solutions to industrial markets, has announced the launch of GROW, its newly formed full-funnel marketing services arm. Building on decades of industry expertise, GBM has created GROW to provide custom content, marketing, creative, research, and data services—helping industrial manufacturing companies accelerate growth and achieve measurable business outcomes.

At the core of GROW is the unmatched reach and credibility of GBM’s media brands, including Additive Manufacturing, Modern Machine Shop, CompositesWorld, and Plastics Technology. These established platforms, combined with GBM’s rich first-party data and deep industry insights, provide the foundation for GROW’s mission: to connect clients with qualified prospects, build stronger brands, and fuel demand generation across the discrete parts manufacturing sector.

The new division is structured around four distinct but complementary pillars. GROW Performance, launched earlier this year, serves as a campaign performance and audience insights platform available exclusively to GBM clients. Its success has already demonstrated the value of combining real-time analytics with industry-specific data. Building on this, the portfolio now expands to include GROW Marketing, GROW Studio, and GROW Intelligence.

GROW Marketing emphasizes an audience-first approach to strategy. By understanding the needs, behaviors, and decision-making patterns of industrial buyers, the team develops tailored campaigns designed to build awareness, drive demand, and generate high-quality leads. The approach ensures that clients’ messages reach the right audience, through the right channels, at the right time.

To support these campaigns, GROW Studio brings together a team of experienced industry writers, designers, and videographers. This creative arm works directly with clients to produce compelling, original content that resonates with technical audiences while maintaining brand consistency. From feature articles and case studies to videos and visual assets, GROW Studio ensures clients have the tools to tell their stories in impactful ways.

Meanwhile, GROW Intelligence—formerly known as Gardner Intelligence—provides custom research services designed to shape go-to-market strategies. These services include brand affinity analysis, market research, and strategic insights that help clients navigate competitive landscapes. In addition to bespoke studies, GROW Intelligence will continue publishing GBM’s widely respected reports such as the Gardner Business Index, World Machine Tool Survey, Top Shops Benchmarking study, and the Industrial Buying Influence Survey.

Debi Williams, Director of GROW Marketing Services, explained the broader vision: “Gardner Business Media’s brands are proven leaders in providing media and marketing solutions in industrial markets. Building on that established success, GROW Marketing will deliver the same level of professional service and commitment GBM is known for. As a dedicated and informed marketing partner, we see ourselves as an extension of our clients’ marketing teams, offering strategic planning, creative services, and campaign monitoring.”

Rick Kline, Jr., President of Gardner Business Media, reinforced the value GROW brings: “Backed by the Gardner Industrial Network, our clients are getting more than campaign support—they’re gaining access to trusted content, vetted audience reach, and established media channels. We are uniquely positioned to understand both the position of our clients and the needs and interests of the industrial audience.”

With the launch of GROW, Gardner Business Media has strengthened its role not only as a publisher but also as a comprehensive marketing solutions provider. By combining data, creativity, and industry expertise, GROW aims to deliver measurable results and foster long-term growth for industrial clients navigating an increasingly competitive and digital-first marketplace.

For more information about GROW, visit gardnerweb.com/grow or connect with the team on LinkedIn. Existing GBM clients can log into their GROW Performance dashboard to explore campaign performance data and audience insights.