Bridgestone India Strengthens Presence in Punjab with New Select Store in Firozpur!
By Ashutosh Arora
Bridgestone India, part of the globally renowned Bridgestone Group and a key player in tyre and mobility solutions, has expanded its footprint in Punjab with the launch of a new Bridgestone Select Store — Arora Wheel and Car Accessories — in Firozpur. The store was inaugurated by Rajiv Sharma, Executive Director – Integrated Consumer Business at Bridgestone India, marking another milestone in the company’s effort to deliver modern, customer-focused tyre services across the state.
Bridgestone Select Stores are designed to offer a premium service experience that goes far beyond tyre purchases. Customers visiting the new Firozpur outlet can benefit from expert consultation, advanced diagnostics, and a smooth service process aimed at improving driving safety, enhancing vehicle performance, and ensuring long-term upkeep. Located at Firozpur Cantt., Moga Road, opposite BSF Headquarters, Satiya Wala, the store strengthens Bridgestone’s presence in the region and supports its broader strategy to make high-quality tyre services more accessible across Punjab.
Speaking at the launch, Rajiv Sharma highlighted the importance of Punjab as a key market for the brand. He stated that the opening of the Firozpur Select Store demonstrates Bridgestone’s commitment to offering not only innovative tyre products but also a superior ownership experience built on trust, safety, and quality. The Select Store concept integrates Bridgestone’s global retail standards with locally tailored service delivery, ensuring that customers receive world-class support within their own communities.
The newly launched Arora Wheel and Car Accessories outlet forms part of Bridgestone India’s expanding retail network and underscores the company’s focus on providing safe, reliable, and technologically advanced mobility solutions throughout the country. Customers can explore the latest tyre offerings, including the Turanza 6i and the Dueler All-Terrain A/T002 — products engineered to deliver robust performance across a variety of vehicles and road conditions.
The Turanza 6i, in particular, is built with ENLITEN technology, offering a refined and comfortable driving experience. Designed for both internal combustion engine vehicles and electric vehicles, it provides improved efficiency, durability, and comfort to meet the needs of today’s evolving mobility environment.
The opening of the new Bridgestone Select Store in Firozpur marks another step forward in Bridgestone India’s mission to combine innovative products with exceptional service experiences. With a growing presence across Punjab, the company continues to invest in creating strong customer connections and supporting the region’s rapidly advancing mobility landscape.
