Applied Intuition Expands Autonomous Solutions to Automotive Sector, Offering Complete ADAS Stack for OEMs!
By Ashutosh Arora
Applied Intuition has unveiled its next-generation end-to-end autonomy stack, designed specifically for passenger vehicles, marking a significant expansion of the company’s product portfolio. With this launch, Applied Intuition moves beyond its established expertise in trucking, defense, and industrial applications to offer automotive manufacturers a complete advanced driver-assistance systems (ADAS) platform. The new Self-Driving System (SDS) for Automotive provides a scalable solution for deploying L2++ features with a clear roadmap to Level 3 and Level 4 autonomy, placing Applied Intuition in the center of the industry’s transition toward smarter mobility.
The SDS for Automotive integrates perception, planning, and control into a single cohesive architecture. This unified system is engineered to deliver high-performance driving capabilities that replicate human-like decision-making while maintaining rigorous safety standards. Unlike conventional “black box” offerings, Applied Intuition’s SDS is a transparent “white box” system, allowing automakers full visibility into how the system operates. This transparency is critical for validation, safety audits, and seamless integration with vehicle-specific functions.
“Our goal is to help automakers create vehicles that are safer, more intelligent, and constantly improving,” said Qasar Younis, co-founder and CEO of Applied Intuition. “As the automotive industry transitions into the era of smart mobility, we’re empowering OEMs to have full control over the autonomy stack, enabling them to stand out in the market.”
Advances in artificial intelligence have been instrumental in the development of this platform. End-to-end system architectures and the ability to scale data processing are enabling more sophisticated autonomy features that can safely handle urban driving complexities. At the same time, core ADAS functions such as automatic emergency braking (AEB), highway pilot, and parking assistance remain vital safety features for mass-market vehicles. Applied Intuition’s solution bridges these needs by providing a cost-efficient, safety-driven platform that can be tailored across different vehicle lines.
One of the standout strengths of SDS for Automotive is its flexibility. It is designed to support a wide range of hardware configurations, sensors, compute platforms, and electronic control units (ECUs), giving OEMs the freedom to adapt the system to their specific requirements. This flexibility extends beyond the vehicle hardware to include the software development process itself. A comprehensive toolchain for testing, validation, and continuous updates ensures that features can be enhanced long after vehicles are in production.
Peter Ludwig, co-founder and CTO of Applied Intuition, emphasized this adaptability: “SDS for Automotive combines cutting-edge autonomy technology with the transparency and customization that OEMs need. This will help accelerate the development and deployment of smarter, safer vehicles.”
The technology underpinning SDS for Automotive is built on Applied Intuition’s proven platforms already deployed in high-stakes industries such as defense, trucking, and mining. These domains demand unparalleled reliability, and the robustness of the technology ensures that it can meet the equally rigorous standards of the automotive sector. “Every component is designed with safety and reliability in mind, ensuring it meets the evolving needs of the market while maintaining high performance,” Ludwig added.
Founded in 2017, Applied Intuition has quickly become a leader in vehicle intelligence by delivering tools and systems that enable faster, safer adoption of AI-driven technologies. With offices in Mountain View, London, Munich, Tokyo, and Seoul, the company has built a strong global presence. Its expansion into the automotive passenger vehicle market with SDS for Automotive reflects its mission to accelerate the widespread adoption of intelligent, autonomous vehicle technology worldwide.
