Nawgati Strengthens Global Reach with UAE Partnership!
By Ashutosh Arora
Indian fuel-tech startup Nawgati has taken a decisive step toward international expansion by entering the United Arab Emirates market through a strategic alliance with Seed Group, a company of The Private Office of Sheikh Saeed bin Ahmed Al Maktoum. The partnership marks Nawgati’s first foray outside India and underscores its ambition to redefine fuel retail and station management globally with its digital-first solutions.
The collaboration is designed to address some of the most pressing challenges faced by fuel retailers today—station congestion, compliance monitoring, operational inefficiencies, and inconsistent customer experiences. By bringing together Nawgati’s proven technology platform and Seed Group’s deep market knowledge and extensive regional networks, the initiative promises to create a smarter, more efficient fuelling ecosystem across Dubai and the broader UAE.
At its core, Nawgati’s technology enables real-time data capture and analytics to optimise station operations. This includes queue management, automated compliance checks, and intelligent allocation of fuelling bays to reduce waiting times and improve throughput. Already deployed successfully with major Indian oil marketing companies, Nawgati’s solutions have demonstrated tangible benefits in boosting efficiency for operators and convenience for customers.
For CEO and Co-founder Vaibhav Kaushik, the UAE partnership is both a milestone and a validation of Nawgati’s global potential. “This partnership with Seed Group marks a significant milestone in Nawgati’s journey as we step out of India and into global markets,” Kaushik said. “With Seed Group’s regional leadership and our technology, we are confident in transforming the fuelling experience, empowering operators with smarter tools, reducing congestion for consumers, and setting new benchmarks for operational excellence and sustainable mobility across the region and beyond.”
Seed Group, with its track record of enabling innovative global firms to establish a foothold in the Middle East, sees Nawgati’s platform as a timely addition to the region’s mobility and infrastructure solutions. Hisham Al Gurg, CEO of Seed Group, commented, “Nawgati brings a digital solution that modernises fuel retail operations, a sector vital to mobility and economic growth. We are confident this will empower regional businesses to streamline processes and deliver smarter customer experiences.”
For Nawgati, the UAE expansion is more than just a new market entry—it is an opportunity to showcase how India’s homegrown digital solutions can address global challenges in critical sectors like energy and mobility. The company’s platform will now extend its support to fleet managers, distributors, and station operators in the UAE, enabling them to gain actionable insights, manage compliance seamlessly, and offer consumers a quicker, safer fuelling experience.
This move also highlights the broader shift toward digital transformation in the energy and mobility industries. With sustainability and efficiency becoming top priorities worldwide, solutions like Nawgati’s are well-positioned to help traditional sectors adapt and thrive. By reducing inefficiencies at petrol stations, the platform not only saves time for consumers but also helps operators cut costs and reduce environmental impact by optimising energy usage and reducing idle times.
As Nawgati deepens its presence in the Middle East, the partnership with Seed Group serves as a launchpad for future expansions across other global markets. The company’s success in India and now in the UAE demonstrates the scalability of its solutions and its ability to adapt to different regulatory and operational environments. By combining advanced technology with strategic partnerships, Nawgati is emerging as a symbol of how Indian startups can play a defining role in shaping the future of global mobility infrastructure.
