Lenskart Introduces Barcelona-Born Meller in India!
By Ashutosh Arora
Lenskart has unveiled its latest international addition to the Indian eyewear market with the introduction of Barcelona-born Meller, one of Europe’s most popular youth-centric eyewear brands. Alongside this launch, the company has also announced a fresh creative collaboration with global pop-culture icon Popmart—further strengthening Lenskart’s vision of becoming the leading platform for contemporary, design-driven eyewear brands.
The Popmart x Lenskart collection, set to debut in Singapore both online and in select stores by the first week of December, brings collectible, character-inspired designs to customers who enjoy playful, expressive, and culturally connected fashion accessories. This launch reinforces Lenskart’s growing list of collaborations that includes internationally loved franchises such as Harry Potter, Hello Kitty, Pokémon, Dragon Ball Z, Superman and Batman. These partnerships help the company connect deeply with fans and emerging youth subcultures by blending storytelling with functional design.
With the arrival of Meller, Lenskart brings to India a brand that has already made a mark across Europe and the United States. Known for its distinctive silhouettes, bold colour palettes, and fashion-forward design language, Meller has earned a strong following of over 700,000 fans worldwide. The brand resonates particularly with young consumers who seek individuality and global style trends in their eyewear choices.
Meller will be available in India across Lenskart stores as well as on the Lenskart app and website. The initial rollout will cover around 500 high-potential stores selected using GeoIQ insights to ensure placement in areas with strong fashion affinity. This approach ensures that Meller is positioned in locations where customers actively seek premium, design-led eyewear.
Through Meller, John Jacobs, Owndays, and a series of creative collaborations—including Popmart and various pop-culture franchises—Lenskart is building a premium House of Brands tailored to modern, design-conscious consumers. Each brand brings its own personality and caters to a distinct audience segment, enabling Lenskart to serve a diverse global customer base looking for quality, creativity and style. On the technology side, partnerships with leading lens manufacturers like Tokai and Rodenstock ensure that advanced optical performance complements the design excellence of the brand portfolio.
Speaking on the launch, Peyush Bansal, Co-founder & CEO of Lenskart, emphasised the company’s customer-first approach. He noted that consumers today seek global design, authenticity and brands that resonate emotionally. Meller’s bold aesthetic and strong community make it a natural fit for Lenskart’s expanding portfolio. He also highlighted that collaborations like Popmart are intended to bring imagination, collectability and a sense of fun into everyday eyewear.
Bansal added that by bringing together brands such as John Jacobs, Owndays and now Meller—along with unique design partnerships—the company aims to offer customers more choice and richer experiences. Lenskart sees itself not just as a retailer, but as a platform that supports the next generation of expressive eyewear brands, helping them scale faster and reach wider audiences.
With this dual launch, Lenskart reinforces its ambition to lead the future of eyewear in India by making global design accessible, building strong brand communities, and shaping the next wave of innovation in the eyewear ecosystem.
