FANUC Europe’s Bold “Do you FANUC?” Campaign Makes a Big Impact at automatica 2025

MTDCNC was on the ground at automatica 2025 in Munich, where one of the most talked-about stands belonged to FANUC Europe. Drawing huge crowds and bold reactions, FANUC’s new brand campaign, titled “Do you FANUC?”, made its live debut — and it didn’t disappoint.

A striking departure from traditional corporate messaging, the campaign made one thing clear: FANUC is aiming to lead not just in technology, but in identity. With bright visuals, a confident tone, and a bold question, “Do you FANUC?” positions the brand not just as a provider of automation solutions, but as the synonym for automation itself.

“This campaign might not be to everyone’s taste — and that’s entirely intentional,” said a spokesperson from FANUC Europe. “In a marketplace full of buzzwords and sameness, we set out to challenge the norm. automatica 2025 was the perfect setting to see that vision brought to life.”

The campaign resonated across the show floor, where FANUC’s booth was consistently among the most visited of the entire exhibition. A special mention goes to FANUC Deutschland, whose team orchestrated a high-energy, high-impact experience that successfully drew attention not only to the new messaging but also to FANUC’s expansive lineup of automation technologies.

MTDCNC was particularly impressed by the clarity and confidence of the campaign’s rollout. At a show where automation is everywhere, standing out is no easy feat — but FANUC managed to do exactly that.

Visitors, partners, and industry leaders left the booth with a clear message: automation means FANUC.

To learn more about FANUC’s new direction and see the campaign in action, visit: www.fanuc.eu