Nissan Invests $100 Million to Bolster India as a Global Export Hub for the Magnite SUV!
By Ashutosh Arora
Nissan has announced a significant investment of $100 million to reinforce India’s role as a vital export hub for its compact SUV, the Magnite. This new funding complements the previously committed $600 million aimed at product development and enhancing sales infrastructure in the country. The automaker’s ambitious goal is to triple domestic sales and exports to 100,000 units each by 2026.
“This additional $100 million investment for the Magnite, alongside the $600 million already allocated, underscores Nissan’s strong commitment to the Indian market,” stated Frank Torres, President of Nissan India Operations. To expand its market reach, Nissan is developing a left-hand drive version of the Magnite, aiming to increase its export markets from 20 to 65, further establishing India as a global export hub.
Nissan has plans to introduce five new models within the next 30 months, including two mid-size SUVs—one five-seater and one seven-seater—as well as an electric SUV targeted at the mass market. The electric SUV is anticipated to launch by the end of 2026, coinciding with a projected rise in electric vehicle demand. Torres also noted that Nissan is considering various powertrain options, including hybrid and CNG, tailored for the Indian market.
Saurabh Vatsa, Managing Director of Nissan Motor India, expressed the company’s intent to increase its domestic market share from 1% to 3%, targeting 100,000 annual sales by FY26, a substantial rise from the current 32,000 units. The announcement of the new version of the Magnite, priced starting at ₹5.99 lakh (ex-showroom), further enhances Nissan’s presence in the competitive Indian automotive market.
Nissan India, a subsidiary of the Nissan Motor Corporation, has been making significant inroads since its establishment in 2005, offering a diverse range of vehicles, including compact cars, SUVs, and electric models. With a strong focus on sustainability, exemplified by the Nissan Leaf and plans to expand its electric vehicle offerings, the company is dedicated to meeting the evolving needs of Indian consumers.
Operating from its state-of-the-art manufacturing facility in Chennai, Nissan India not only caters to the domestic market but also exports vehicles to various international markets, enhancing its global footprint. The company actively participates in community development and sustainability initiatives, further reinforcing its commitment to corporate social responsibility.
