XYZ Machine Tools had two key aims during its attendance at the recent EMO exhibition in Hannover, the first to bring to a wider audience the advances made with the latest development of its ProtoTRAK control system for mills and lathes, along with identifying potential new distributors for its machine tools across mainland Europe. On both it reports excellent responses from visitors.
“Our sales across Europe have been growing significantly over the past few years and our attendance at EMO was an opportunity to reinforce our presence in these markets,” says Howard Bamforth, Export Sales Director, XYZ Machine Tools. “The arrival of the new RMX and RLX ProtoTRAK controls created a new focal point for visitors and highlighted how easy it is to switch from manual to CNC. The level of interest that these controls received was exceptional and bodes well for sales in the coming months.”
Comments on the new ProtoTRAK controls centred around its simplicity and ease-of-use with emphasis on the touchscreen interface and level of information available at an operator’s finger tips, with the now familiar ‘pinch to zoom’ and ‘twist to rotate’ and the ability to work on DXF files without the need for a mouse attached. All of these features, and more, lead to smoother workflow and greater productivity.
The second target for XYZ Machine Tools was to use EMO as a platform to develop new relationships and bring new distribution partners on-board. Throughout the week of the exhibition there was significant interest from potential partners from across Europe. “The number of companies that came on to the stand to discuss possible collaborations was very encouraging, more so was the fact that many had done their homework on XYZ Machine Tools and understood what we stood for in terms of providing cost-effective metal cutting solutions to a wide range of customers, many of which may not have used CNC equipment previously. The step up from manual to CNC is a straightforward and efficient process with us, whether that is taking that step with the ProtoTRAK control or the alternative control systems that we offer on our machining and turning centres,” says Howard Bamforth.
