Valvoline Cummins and Mahindra Forge New Partnership to Expand Lubricants Offering!

Valvoline Cummins Private Limited, a major player in India’s automotive fluids sector, has entered into a new strategic partnership with Mahindra & Mahindra Ltd., one of the country’s leading SUV and utility vehicle manufacturers. The collaboration is set to enhance the availability and performance of lubricants under the Mahindra Maximile brand, bringing high-quality engine, transmission, and axle oils to a wider customer base across India.

The lubricants developed under this partnership will be distributed through Mahindra’s extensive dealership and aftermarket networks, leveraging the company’s spares distribution channels. This initiative not only broadens Mahindra’s portfolio of vehicle care solutions but also strengthens the long-standing relationship between the two companies, which has spanned more than two decades in India’s automotive aftermarket.

As part of the expanded alliance, Valvoline Cummins will now supply the majority of Mahindra’s lubricant requirements in the domestic aftermarket. This step significantly scales up both the scope and volume of the partnership, with tailored solutions being introduced across Mahindra’s operations in North, West, and East India. The Maximile product range will be designed to support the full spectrum of Mahindra vehicles, including passenger SUVs, pickups, and other utility models, ensuring enhanced performance, durability, and reliability for end users.

The collaboration is anchored by a four-year agreement that aligns closely with Mahindra’s long-term objectives of boosting operational efficiency and elevating product performance. For Valvoline Cummins, the partnership reinforces its position as a trusted partner for leading automotive manufacturers while providing new growth opportunities in the highly competitive Indian market.

Sustainability also plays a central role in the alliance. Valvoline Cummins has announced that it will introduce Post-Consumer Recycled (PCR) packaging into Mahindra’s supply chain. This environmentally conscious initiative demonstrates a shared commitment to responsible business practices and reflects the companies’ recognition of sustainability as a key pillar of future growth.

Speaking about the partnership, Sandeep Kalia, Managing Director of Valvoline Cummins Private Limited, remarked: “Our association with Mahindra spans decades, and today marks a new phase in this journey. This agreement highlights our technological strength, service capabilities, and a shared dedication to quality and customer satisfaction. It also positions us for significant business growth together.”

Michael Dreyer, Senior Vice President and General Manager for the Asia Pacific region at Valvoline Global Operations, echoed these sentiments, stating: “Mahindra is on a strong trajectory towards global recognition, and we’re proud to be a part of their continued progress. This partnership is built on mutual values—innovation, performance, and sustainability. By working closely across geographies, we’re aiming to deliver not only better products but also a better experience for Mahindra customers.”

By combining Valvoline Cummins’ technological expertise in lubricant innovation with Mahindra’s strong presence in the automotive market, the partnership is poised to deliver value on multiple fronts. It strengthens Mahindra’s after-sales ecosystem while providing customers with reliable, high-performance lubricants tailored to their vehicles. For Valvoline Cummins, the agreement reinforces its leadership in advanced automotive fluids while advancing its sustainability commitments in India.

This collaboration represents a significant step forward in aligning product innovation, customer satisfaction, and environmental responsibility within India’s automotive landscape, setting the stage for long-term growth and stronger market presence for both companies.