Eurogrip Expands Global Reach with Strong Showings at International Motor Exhibitions!

Eurogrip, the two- and three-wheeler tyre brand from TVS Srichakra Ltd, has expanded its international presence with impressive participation at two major global automotive events—the Expo Moto International Trade Show in Mexico City and the Colombo Motor Show in Sri Lanka. These engagements highlight Eurogrip’s growing influence across Latin American and South Asian markets, reinforcing the brand’s position as a trusted global tyre manufacturer supported by advanced research, engineering, and innovation.

At Expo Moto in Mexico, Eurogrip showcased an extensive portfolio of two-wheeler tyres. Visitors experienced popular patterns such as Roadhound, Protorq Extreme, Trailhound STR, Trailhound SCR, Terrabite DB+, and Bee Connect. The exhibit allowed customers, dealers, and industry partners to explore the brand’s high-performance products, each designed with superior grip, durability, and riding comfort. The strong response at the event reflects Eurogrip’s increasing relevance in the Latin American market, where reliable and technologically advanced tyres are in high demand.

Eurogrip further strengthened its international standing at the Colombo Motor Show 2025 in Sri Lanka. The brand prominently featured its flagship radial tyre, Protorq Extreme, alongside globally recognised offerings such as Terrabite DB+, Bee Connect, Bee Sport, Climber XC, and Sportorq. The event served as a valuable platform for Eurogrip to engage with South Asian customers and build deeper relationships with regional distributors, reaffirming the brand’s commitment to providing world-class solutions for varied riding conditions.

According to TK Ravi, Chief Operating Officer of TVS Srichakra Ltd, Eurogrip’s steady global growth is driven by its focus on performance, dependability, and value. He noted that Mexico and Sri Lanka are strategically important regions for the company’s expansion plans. Participating in high-profile exhibitions enables the brand to strengthen customer connect, increase market visibility, and highlight the innovation and technology underlying each Eurogrip tyre.

TVS Srichakra Ltd, the manufacturer of Eurogrip, TVS Eurogrip, and TVS Tyres, is among India’s leading producers and exporters of two- and three-wheeler tyres as well as off-highway tyres. Established in 1982 under the USD 3 billion TVS Mobility umbrella, the company is known for its strong R&D capabilities, global testing standards, and modern production systems. With state-of-the-art manufacturing facilities in Madurai (Tamil Nadu) and Rudrapur (Uttarakhand), TVS Srichakra boasts a combined production capacity of over three million tyres per month, catering to markets in India and worldwide.

Eurogrip’s strong participation at these international events marks another step in its journey toward establishing a wider global footprint. By combining innovation-driven design with global expertise, the brand continues to meet the evolving mobility needs of riders across continents.