At Starrag, customer service is more than a department—it’s a philosophy. As one of four core business units in the Starrag Group, Customer Service plays a pivotal role across the entire product lifecycle. Unlike machines or hardware, the “Service product” only matures when it reaches the customer—where real value is created through hands-on collaboration, deep technical understanding, and responsive, lifecycle-based support.
Led by Günther Eller, Starrag’s global Customer Service unit comprises over 300 dedicated specialists—including 150 field service technicians—who provide extensive support through installation, operation, training, maintenance, and modernisation. In many cases, embedded teams even work directly inside customer facilities, ensuring rapid response and seamless process alignment.
“The Service product only develops at the customer’s site. Its success depends entirely on their involvement and our proximity,” says Eller. This proximity isn’t just geographical. Starrag’s service teams “think and feel like the customer,” supporting everything from spare parts logistics to complex retrofits and remote diagnostics.
Lifecycle Management in Practice
- Spindle Services: Starrag offers a unique 3-stage revision model for motor spindles, including collision protection and a global replacement pool.
- Preventive Maintenance: Tailored contracts help prevent unplanned downtime, reduce cost, and extend machine availability.
- Training & Knowledge Transfer: From operator basics to Advanced Application Training, customers are empowered to optimise their own processes—cutting machining time by up to 75%.
- Retrofit Excellence: In Weingarten, a 30-year-old Wotan boring mill was brought up to modern standards, cutting costs by 50% and delivery time by 60%.
By aligning technical services, advanced software, and experienced professionals, Starrag’s Customer Service unit ensures that every machine delivers optimal performance—year after year.
“We’re not just selling machines—we’re delivering sustainable productivity,” says Eller.
Starrag – Engineering precisely what you value.
