Sunny Gandhi to Steer AMD’s Commercial Channel Growth Across Asia Pacific and Japan!
By Ashutosh Arora
AMD has appointed Sunny Gandhi as Senior Director of Commercial Channel for the Asia Pacific and Japan (APJ) region, underscoring the company’s strategic push to strengthen its commercial channel organization across one of its fastest-growing markets. In his new role, Gandhi will focus on channel enablement, streamlining operations, and overseeing the execution of sales strategies within AMD’s commercial channel network. His leadership is expected to play a pivotal role in shaping AMD’s commercial presence in APJ, driving growth, and enhancing collaboration with partners.
Gandhi brings more than 15 years of experience in the IT industry, having worked extensively with leading original equipment manufacturers (OEMs), distributors, and resellers across the Asia Pacific region. His professional background includes a proven track record in channel development, product and category management, and the cultivation of strong, sustainable partner networks. These skills are seen as essential for AMD at a time when demand for high-performance computing solutions is accelerating across commercial and enterprise segments.
Nick Lazaridis, Senior Vice President of Sales for AMD in APJ, welcomed Gandhi’s appointment, highlighting his ability to deliver results and build trust within the industry. “Sunny Gandhi’s reputation as a results-oriented and trusted leader makes him the right choice to guide the transformation of AMD’s commercial channel ecosystem,” Lazaridis said. He added that Gandhi’s expertise in fostering collaboration and driving change within partner networks would be critical to expanding AMD’s reach and strengthening its channel presence across diverse markets in the region.
The appointment comes at a time when AMD is increasingly focused on its channel ecosystem as a key growth driver. By strengthening its partner-centric model, the company aims to ensure that its commercial customers benefit from greater operational discipline, improved efficiencies, and enhanced experiences. Gandhi will be responsible for ensuring that AMD’s partners are equipped with the right tools, resources, and strategies to meet customer needs and compete effectively in a rapidly changing technology landscape.
Expressing his enthusiasm about the new role, Sunny Gandhi noted that joining AMD was a significant opportunity to make an impact. “I am thrilled to join AMD at such a pivotal moment,” he said. “I look forward to working with AMD’s internal teams and channel partners to deliver high-quality experiences that promote innovation, operational discipline, and mutual growth.” His comments reflect a commitment to aligning AMD’s commercial channel strategy with the evolving needs of both customers and partners across APJ.
By placing an experienced leader like Gandhi in this central role, AMD is reinforcing its commitment to building a robust and partner-focused channel ecosystem. His appointment signals a strategic intent to elevate operational standards, drive collaboration, and accelerate growth across the region. With Gandhi’s leadership, AMD is poised to expand its influence in the commercial market while strengthening relationships with partners who play a critical role in delivering AMD’s products and solutions to end customers.
This leadership move reflects AMD’s recognition that success in APJ requires not only innovative products but also a well-coordinated channel strategy that can adapt to diverse markets and customer expectations. Gandhi’s appointment provides AMD with the expertise needed to navigate this complexity, ensuring that the company is well-positioned for sustained growth across the region.
