Renault India Unveils First ‘new’R’ Store Format in Chennai, Pioneering a New Era in Automotive Retail!
By Ashutosh Arora
Renault India has introduced its first ‘new’R’ store format dealership in Ambattur, Chennai, setting the stage for a global retail transformation. Designed with Renault’s latest architectural concept, this flagship outlet will serve as the blueprint for Renault dealerships worldwide.
The showroom integrates Renault’s New Visual Identity (NVI), featuring a sleek black-and-white facade with the updated logo, modern lighting, and a customer-centric layout. This innovative design enhances the retail experience, optimizing customer zones while creating a spacious vehicle display area.
Venkatram M., Managing Director & Country CEO of Renault India, emphasized India’s strategic role in Renault’s global expansion, marking this launch as a milestone moment. As part of Renault’s ‘Renaulution’ strategy, the company plans to revamp nearly 100 outlets across India by 2026, ensuring a cohesive brand identity and elevated customer engagement.
With this initiative, Renault is redefining automotive retail standards, reinforcing its commitment to the evolving mobility sector in India and beyond.
